- dark lighting
- various screams
- music builds a crescendo, ending with a final scream
- audiences may see the ways victims are murdered, but the full extent of this is not revealed in the trailer
- red colouring
- film name is revealed at the end of the trailer
Carrie (2013)
- The woman singing in a childlike manner
- Various screams
- Captions are separated by clips, there are loud, startling noises when text appears
- Main character dialogue spoken over the top of clips
- Tension is built and not released
- 'Blood' dripping down the title (which appears at the end of the trailer)
- Deaths aren't revealed but the moment just before it is
I Spit on your Grave (2010)
- Dark lighting
- Captions are broken up by clips
- Screaming
- Aspects of torturing shown, but deaths not revealed
- Key phrase that be comes representative of the film - "it's date night"
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