Evaluation Question 2: How effective is the combination of your product and ancillary texts?

The role of the film distributor is to make sure the movie gets out to the most amount of people possible, using advertising and timing of such things as release of the film to do this. They use lots of forms of advertising, for example: Posters, TV and cinema ads and web ads. The type of advertising will differ though, depending on the target audience so for example, if the audience is older people, there would be a lot less emphasis on internet adverts. One more recent ad campaign that harnessed a wide audience was for The Woman in Black, using the star power of Daniel Radcliffe along with competitions and all sorts of other methods to draw a huge audience in. A unified identity is important for any advertising campaign as it gives the film something that the target audience can associate with it, so in turn be able to recognise advertisements for the certain film, and this means they will be thinking about the film, and then hopefully want to see it, because they will see the advertising everywhere.